Laura Lopez, MBA, PhD
Laura Lopez, MBA, PhDLeadership Specialist, Branding Expert & SpeakerChanging Vantage Points to Create Advantage These topics are available as 1 hour keynote speeches in Sales, Staff and Management versions. The topics also are available for 1 hour breakouts, or half day and full day workshops. Click on each of the titles below for a more detailed description of program. Achieving sustainable results requires more than just timelines, numbers and business management skills. This program will help managers understand what it really takes to become a leader. Brands are magical. They stand for something clear. They harness the collective energy of those believing in them. Apply the principles of brand building to your organization and harness the power of your brand to help build employee engagement and morale. Change is inevitable in business and in life. Have it work to your advantage and watch you and your business grow!
Speaking Testimonials
Rave Reviews at all levels and functions for Laura’s Keynote Speaking:
Sales Leaders and Associates
“Laura’s program was super! I bring my heart to work everyday. Thanks for validating my view of leadership!” -- Deb Gannon, Director of Sales, Frito-Lay
“Applicable insights at all levels of leadership.” -- Donna Adam, Region Sales Manager, The Kellogg Company
“AHA moment: See everyone as you would like to be seen.” -- Margaret Novak, Sr. Key Account Manager, Frito-Lay
“Great insight for personal application and evaluation within my role as a leader.” -- Kelly Fosbery, Sales Representative, Kraft Foods
“I found Laura’s ability to speak openly of her mistakes refreshing.” -- Nicole Walter, District Sales Leader, Frito-Lay
“Laura’s program was very real. I enjoyed how Laura connected with real life and tied in her leadership skills and learning.” -- Dora Cortes-Boscan, Key Account Manager, PepsiCo “As a frontline manager, I believe that Laura’s insights will help me grow into a connected and committed leader.” -- Katarina Georgiev, District Manager, Frito-Lay  Senior Leaders
“Great Enthusiasm. Good examples that bring it to life. Great inflection in voice, kept me captivated!” -- Staffing and Safety Leader, Frito-Lay
“Informative and practical.” -- Donna Serota, Sr. Business Manager, C+S Wholesalers
“Very good. Laura gives you a lot of great things to think about. The information allowed me to truly reflect on my leadership skills and the improvements that I can make.” -- Chris Fillmore, Senior Customer Business Manager “Effective and engaging.” -- Susan Stege, Director Category Management, Dean Foods “Excellent presentation, enjoyed the personal nature of Laura’s examples.” -- Chris Callieri, Director AT Kearney
“Laura’s program makes you look at yourself and grade yourself. It makes you think about your actions.” -- Martha Freitas, Human Resources Director, Kroger
“Great insights with real life examples.” -- Luis Urrutia, Managing Principal I&D Solutions
“I enjoyed Laura’s insights and personal examples. It takes a great deal of courage to make the life decisions she has made and be willing to share them.” -- Gladys Bernett, VP Eagle Asset Management “Real Insights that are even more relevant in our global economy and that are especially applicable to our Latino culture.” -- Jose F. Guerra, President, L5 Source Middle Managers
“Insightful – good real world examples.” -- Jennifer Johnson, National Category Sales Manager, Hormel Foods Corporation
“It was a useful and engaging view of leadership qualities. I liked Laura’s straight-forward discussion and practical descriptions of the insights.” -- Matias Mayor, Manager AT Kearney “Laura’s program contained insights for individuals at all levels of management — relatable to everyone. Great!” -- Risa Cretella, Marketing Manager, The J.M. Smucker Company “I really liked how Laura’s insights were short and sweet. I liked the fact that she used a lot of real examples.” -- Jorge Gomaz, Manager, AT Kearney
“Laura’s program was very insightful! I took away very tangible tips.” -- Audrey Brichi, Manager Strategy Planning and Coordination, Chevron Corporation
Laura’s interest and passion to teach effective leadership is commendable. Laura’s willingness to put her life examples out there is appreciated. She will have continued success and impact. -- Denise Andrews, COO and Managing Partner, Legacy Unlimited “I liked Laura’s stories, examples from her professional and personal life.” -- Natalie Carter, Business Resource Director, Albuquerque Hispanic Chamber of Commerce Laura’s program is insightful and invigorating. I will definitely make the principles useful in my daily life. -- Kimberly Charles, New Business Development Manager, WSL Strategic Retail
“Laura’s personal story is very interesting and I liked how everyday home experiences can also be applicable in business. Thank you!” -- Claudia Sloan, Marketing Manager AZDHS “Laura is a great speaker! Very engaging with the audience.” -- Laurie Dolan, Retail Solutions Manager, Johnson and Johnson “Excellent! Truly enjoyed the program and Laura’s messages come through very clearly. Thank you.” -- Brigitte Gonzalez, Manager, Merrill Lynch
Entry Level Leaders
“Great program! I wish we could have had more time for an even longer session. Very applicable to my job.” -- Lucila Imperiale, Associate, AT Kearney
“Very good program. It encouraged me to look at the leaders in my organization and learn to look for traits/behaviors that I can emulate or avoid." -- Amanda Colisante, Business Analyst, Chevron “Very insightful! Examples were very helpful.” -- Hector Gutierrez, Associate, AT Kearney “I liked Laura’s personal examples and openness.” -- German Ortiz, Associate, AT Kearney
"Great presentation! As someone who is just entering the “leadership roles in business, Laura’s insights were practical and valuable. I like Laura’s approach. It’s inspiring to see someone of Laura’s accomplishments succeed with her lessons.” -- Shelpa Amaram, Consultant, Kalypso |
Laura Lopez likes to cut through the clutter. Business today is competitive and ever changing. Differentiation is necessary for staying in the game. Being connected to your consumers, your customers and your employees is an essential part of the equation and can actually set you apart in this frenetic world. Having a leadership and branding mindset is a must for business today in order to cut through the clutter to get noticed and achieve the results you need personally and professionally. Laura is a Leadership Specialist and a Branding Expert to help you do just that. During her 20-year corporate career, Laura held a variety of positions of increasing responsibility in Marketing and General Business Management where she applied her leadership and branding skills. Laura has been in leadership roles from the beginning of her 20- year corporate career. Most recently as VP, Marketing at The Coca-Cola Company she effectively led teams of people to introduce new products, develop advertising campaigns and generated results year after year. She knows the importance of motivating and inspiring others to bring their best in order to achieve sustainable results. Laura is also a classically trained brand marketer with her experience in creating and building brands at both Avon Products and The Coca-Cola Company. Her experience in brand building and positioning has also been applied to established house hold name brands in need of makeovers such as Minute Maid. Laura can help you apply the traditional branding techniques used by large consumer branding companies to your company brand and your personal brand. Learn how you and your associates can find synergies and linkages between your company brand and your own personal brand so that you are engaged everyday in growing professionally and personally. Laura’s keynotes and programs draw on this rich business experience both as a leadership specialist and branding expert to bring you and your organization great value and bottom line impact. Laura holds a Masters of Business Administration from The American Graduate School of International Management (Thunderbird) and has a Bachelors of Science from Bucknell University. A native New Yorker and first generation American, Laura’s heritage is of Spanish descent. Her parents emigrated from Spain as young children. She is multilingual, speaking fluent Spanish, English and French. She brings a broad international and cultural perspective to her programs as well. Laura has spent significant time outside of the US particularly in Spain, France, Mexico and Turkey. Laura’s programs have no borders, her insights are applicable in the US as they are abroad. Laura is married and has a daughter. She lives in Houston, Texas with her family.
Booking Info: Gail Hand |
